NEWS

KIA GOES BEHIND THE SCENES WITH NIKOLAJ JACOBSEN
Published on 19th May, 2025

It’s not the victory that shapes you – it’s everything leading up to it! Kia brings the national coach’s mindset into their marketing strategy.

THE MAN THE MYTH THE LEGEND
Published on 1st May, 2025

It's with great sorrow that we announce the passing of Ole M. Frederiksen, who peacefully passed away on the morning of Wednesday the 30th April 2025.

TEAM VISMA | LEASE A BIKE & BYGMA EXTEND PARTNERSHIP
Published on 8th March, 2025

Team Visma | Lease a Bike and Bygma extend partnership, introducing a unique helmet for Jonas Vingegaard.

EMILY PEDERSEN CONTINUES AS SCAN GLOBAL LOGISTICS AMBASSADOR
Published on 6th February, 2025

The Danish golf star Emily Kristine Pedersen and the logistics company Scan Global Logistics extend their partnership for another year.

SHAMBALLA OFFICIAL PRIZE SPONSOR OF NORDIC BATTLE 2024
Published on 7th November, 2024

Shamballa Jewels becomes the ’Official Prize Sponsor’ of ‘Nordic Battle 2024 – Casper Ruud vs Holger Rune’ in Royal Arena.

EXCITING PRE-MATCH AT NORDIC BATTLE 2024
Published on 17th September, 2024

The tennis world’s greatest court jester Mansour Bahrami and Wimbledon winner Frederik Løchte Nielsen returns to Royal Arena.

NORDIC BATTLE 2024 – CASPER RUUD VS HOLGER RUNE
Published on 24th June, 2024

The scene is set for a thrilling and very unique tennis battle; Casper Ruud and Holger Rune are ready to fight for the Nordic honour.

JOSEPHINE SKRIVER AMBASSADOR FOR WODEN
Published on 22nd May, 2024

Josephine Skriver becomes Global Ambassador for the Danish Shoe Brand WODEN.

VISMA | LEASE A BIKE ENGAGE IN PARTNERSHIP WITH DANISH COMPANY
Published on 21st May, 2024

Visma | Lease a Bike has entered into a partnership with Bygma and will have their logo on the team’s shirt and shorts.