NEWS

KIA GOES BEHIND THE SCENES WITH NIKOLAJ JACOBSEN
It’s not the victory that shapes you – it’s everything leading up to it! Kia brings the national coach’s mindset into their marketing strategy.

THE MAN THE MYTH THE LEGEND
It's with great sorrow that we announce the passing of Ole M. Frederiksen, who peacefully passed away on the morning of Wednesday the 30th April 2025.

TEAM VISMA | LEASE A BIKE & BYGMA EXTEND PARTNERSHIP
Team Visma | Lease a Bike and Bygma extend partnership, introducing a unique helmet for Jonas Vingegaard.

EMILY PEDERSEN CONTINUES AS SCAN GLOBAL LOGISTICS AMBASSADOR
The Danish golf star Emily Kristine Pedersen and the logistics company Scan Global Logistics extend their partnership for another year.

SHAMBALLA OFFICIAL PRIZE SPONSOR OF NORDIC BATTLE 2024
Shamballa Jewels becomes the ’Official Prize Sponsor’ of ‘Nordic Battle 2024 – Casper Ruud vs Holger Rune’ in Royal Arena.

EXCITING PRE-MATCH AT NORDIC BATTLE 2024
The tennis world’s greatest court jester Mansour Bahrami and Wimbledon winner Frederik Løchte Nielsen returns to Royal Arena.

NORDIC BATTLE 2024 – CASPER RUUD VS HOLGER RUNE
The scene is set for a thrilling and very unique tennis battle; Casper Ruud and Holger Rune are ready to fight for the Nordic honour.

JOSEPHINE SKRIVER AMBASSADOR FOR WODEN
Josephine Skriver becomes Global Ambassador for the Danish Shoe Brand WODEN.

VISMA | LEASE A BIKE ENGAGE IN PARTNERSHIP WITH DANISH COMPANY
Visma | Lease a Bike has entered into a partnership with Bygma and will have their logo on the team’s shirt and shorts.