fSports Group
BOUTIQUE SPORTS MANAGEMENT
ABOUT US
f Sports Group (FSG) is a boutique sports management agency, representing and managing world-class sports and other high-profile personalities, and staging a wide range of high-profile events. FSG is bringing business and sports together through sponsorships, endorsements, a global network of inspiring, influential people and companies, and through high-profile events. The agency is moreover working with world leading brands, rights holders, and media companies, and is specialising in three business areas:
- Client Management
- Events
- Corporate Consulting
The team behind FSG has a boutique approach using 30+ years of experience in the business of sport and is the most experienced agency in the industry in Denmark. FSG is the front figure in Denmark when it comes to sports and event management, branding, marketing, sponsorships, endorsements, and PR, and is bringing it all to a global scale.
LATEST NEWS

A STRONG MATCH: AZETS X DANSK HÅNDBOLD
At the end of 2025, Azets and Dansk Håndbold joined forces in a one-year sponsorship agreement, making Azets an official, exclusive partner.

THE WORLD'S BEST HAS FOUND HIS DREAM PARTNER: MATHIAS GIDSEL AND NORDIC DREAMS ENTER INTO A COLLABORATION
He's just been named Denmark’s Sports Personality of the Year 2025, and for the second year in a row he's officially the world’s best handball player.

F SPORTS GROUP SIGNS DAKAR RALLY DRIVER THOMAS KONGSHOEJ
The professional off-road driver Thomas Kongshoej and f Sports Group has engaged in a client management agreement.



