fSports Group

BOUTIQUE SPORTS MANAGEMENT

ABOUT US

f Sports Group (FSG) is a boutique sports management agency, representing and managing world-class sports and other high-profile personalities, and staging a wide range of high-profile events. FSG is bringing business and sports together through sponsorships, endorsements, a global network of inspiring, influential people and companies, and through high-profile events. The agency is moreover working with world leading brands, rights holders, and media companies, and is specialising in three business areas:

  • Client Management
  • Events
  • Corporate Consulting

The team behind FSG has a boutique approach using 30+ years of experience in the business of sport and is the most experienced agency in the industry in Denmark. FSG is the front figure in Denmark when it comes to sports and event management, branding, marketing, sponsorships, endorsements, and PR, and is bringing it all to a global scale.

Meet the Team

LATEST NEWS

MICHAEL MAZE NEW NATIONAL COACH OF THE SWEDISH MEN'S NATIONAL TABLE TENNIS TEAM
Published on 25th August, 2026

The Swedish Table Tennis Association can now announce former Danish European champion Michael Maze as Marcus Sjöberg’s successor.

THE NAP AND COACH NIKOLAJ JACOBSEN ENTER EXCITING PARTNERSHIP WITH FOCUS ON SLEEP OPTIMISATION
Published on 25th June, 2026

Danish national handball team coach Nikolaj Jacobsen has entered into a partnership with sleep product company The Nap.

SKANDINAVISK INTRODUCES ITS FIRST EAU DE PARFUM COLLECTION, WITH JOSEPHINE SKRIVER
Published on 10th June, 2026

Skandinavisk introduces its first Eau de parfum collection, Skandi Twisted, with Josephine Skriver.