SKANDINAVISK INTRODUCES ITS FIRST EAU DE PARFUM COLLECTION, WITH JOSEPHINE SKRIVER

Today, Skandinavisk unveils its first Eau de Parfum collection, created with perfumer Véronique Nyberg. Titled Skandi Twisted, the launch marks a defining moment for the Copenhagen-based brand as it enters the world of fine fragrance with a more expressive and contemporary interpretation of Scandinavian scent.

The collection comprises seven Eau de Parfum, shaped by Nyberg’s French creative background and long-standing ties to Scandinavia, bringing both provenance and progress to the contrasts, moods and atmospheres of Scandinavian life. After more than a decade of shaping fragrance for home and body, Skandinavisk now translates its sensibility into Eau de Parfum, designed to be worn by anyone and positioned within affordable luxury.

“This is a natural coming of age for Skandinavisk,” says founder Shaun Russell. “An opportunity to express our Scandinavian stories through scent in a more personal way.”

Skandi Twisted

Skandi Twisted is fronted by Danish model Josephine Skriver, the face of the campaign and the brand’s leading ambassador. Born and raised in Copenhagen, Josephine brings a personal connection to the project and has been closely involved in shaping its creative direction and emotional tone.

“For me scent is about home. This collection feels calm and grounding, but also open and exploratory. There’s a stillness to the scents, but also movement. It’s about slowing down, breathing and carrying a piece of Scandinavia with you”. – Josephine Skriver

The first Eau de Parfum collection by Skandinavisk

Conceived as an editorial universe rather than a traditional fragrance campaign, Skandi Twisted explores scent as identity and self-expression, with its name reflecting a subtle twist between Scandinavian letterforms and the English language. Campaign imagery places Josephine within a stripped-back studio environment, blending behind-the-scenes authenticity with stylised Scandinavian moods.

The seven fragrances are inspired by distinct Scandinavian places and states of mind: Deep Førest, Distant Shöres, Køpenhagen, Oh! Midsummär, Nordik Nights, Arctic Odyssæy and Polår Dance.

About Skandinavisk

Founded in Copenhagen, Skandinavisk creates fragrances inspired by Scandinavian nature, culture and wellbeing. The brand speaks to a modern, globally minded audience seeking authenticity, balance and emotional connection.

About Josephine Skriver

Josephine Skriver is a Danish fashion model born and raised in Copenhagen. Proud of her Scandinavian roots, she brings a personal and contemporary perspective to Skandi Twisted as ambassador for the Eau de Parfum collection.

Editor’s Note

The seven fragrances from the Skandi Twisted Eau de Parfum collection are available from today, 10 June 2026. High-resolution imagery, scent notes and samples are available upon request. Skandinavisk and Josephine Skriver are available for interviews in connection with the launch, with one of two exclusive interviews available upon request.

For more information

Mads H. Frederiksen, Founder, f Sports Group, +45 28340724, mhf@fsportsgroup.com