THENAP AND BIATHLETE INGRID LANDMARK TANDREVOLD ANNOUNCES EXCITING PARTNERSHIP FOCUSED ON SLEEP OPTIMISATION AND RECOVERY

Norwegian biathlon star Ingrid Landmark Tandrevold becomes TheNap’s new ambassador in Norway. The partnership marks an important step in TheNap’s ambition to strengthen its position in the Norwegian market.

Ingrid is one of Norway’s most successful biathletes, with 11 World Championship medals. She has represented Norway at three Olympic Winter Games and established herself as a prominent figure on the international biathlon scene. As an elite athlete, she is accustomed to intensive training, frequent travel and high performance demands, making sleep and recovery essential to both her physical and mental performance.

The partnership is therefore a perfect match. With a shared focus on quality, wellbeing and recovery, both parties aim to inspire more Norwegians to prioritise sleep as an essential part of a healthy and active lifestyle. Ingrid comments:

 

“As an elite athlete, I place high demands on my body, and good sleep is essential for me to recover and perform at the highest level. I have heard so many great things about TheNap’s products, so I am looking forward to working with TheNap and highlighting the importance of sleep for both performance and wellbeing.”

 

TheNap was founded in 2022 and has since developed innovative sleep products with a focus on comfort and quality. With more than 300,000 Danish customers, the company has established a strong position in Denmark. Products such as the NapCool cooling summer duvet, the NapTopper mattress topper and the adjustable NapPillow have contributed to this success.

Building on its existing ambassador partnership with Danish national handball team coach Nikolaj Jacobsen, TheNap is now turning their attention to the Norwegian market, with Ingrid as their new ambassador. The partnership aims to raise brand awareness in Norway, introduce more Norwegian consumers to TheNap’s sleep products and highlight the importance of optimal recovery. Niklas F. Pedersen, owner of TheNap, comments:

 

“We are incredibly proud to welcome Ingrid to our Nordic ambassador team. Throughout her impressive career, Ingrid has shown that success requires dedication – both in training and through a strong focus on recovery. Together, we hope to inspire more Norwegians to invest in their sleep so that, like Ingrid, they can achieve their own dreams.”

 

With Ingrid as their ambassador, TheNap takes another step towards its Nordic growth ambitions and its goal of making better sleep accessible to more people.

For further information

Mads H. Frederiksen, Founder, f Sports Group, +45 28340724, mhf@fsportsgroup.com
Niklas F. Pedersen, Owner, TheNap, np@boldlight.dk