THE NAP AND COACH NIKOLAJ JACOBSEN ENTER EXCITING PARTNERSHIP WITH FOCUS ON SLEEP OPTIMISATION

Danish national handball team coach Nikolaj Jacobsen has entered into a partnership with sleep product company The Nap. The Nap is exciting to announce that the renowned coach will become the new face of the brand. f Sports Group is proud to have facilitated the partnership.

The collaboration is a natural fit, as Nikolaj has been using The Nap’s products since 2022. Over the years, he has experienced first-hand the benefits of improved sleep and recovery in a lifestyle characterised by a demanding schedule, frequent travel and high-performance expectations. To perform at the highest level, both physically and mentally, quality sleep and effective recovery are essential.

"I have been using The Nap’s products for several years, so entering into this partnership feels completely natural. When your life involves extensive travel, changing time zones and a significant responsibility, sleep and recovery become top priority. The Nap has been a valuable addition to my daily routine," says Nikolaj Jacobsen.

TheNap was founded in 2022 and has since designed and developed innovative sleep products. With more than 300,000 Danish customers, its cooling summer duvet (NapCool), ultra-soft comfort layer (NapTopper) and adjustable pillow (NapPillow) have proven particularly popular among consumers across Denmark.

The company has a clear mission, they want to help people achieve better sleep and enjoy a better start to every day. Nearly half of all adults experience poor sleep, which affects both physical and mental health. Given Nikolaj’s experience with TheNap’s products, this partnership is built on genuine experience and shared values.

"It means a great deal to us to partner with someone who already knows and uses our products. Nikolaj’s trust in TheNap over several years makes this partnership both authentic and credible. He also represents the values we stand for such as quality, performance and the importance of a proper recovery," says Niklas F. Pedersen, Owner of TheNap.

The partnership aims to raise even greater awareness of the importance of sleep and recovery as the foundation of wellbeing, health and performance. This applies both to elite athletes and to everyday consumers.

With Nikolaj Jacobsen as brand ambassador, TheNap is taking another important step towards its mission of making better sleep accessible to more people.

For more information

Mads H. Frederiksen, Founder, f Sports Group, +45 28340724, mhf@fsportsgroup.com

Niklas F. Pedersen, Owner TheNap, np@boldlight.dk