NEWS

THE WORLD'S BEST HAS FOUND HIS DREAM PARTNER: MATHIAS GIDSEL AND NORDIC DREAMS ENTER INTO A COLLABORATION
He's just been named Denmark’s Sports Personality of the Year 2025, and for the second year in a row he's officially the world’s best handball player.

A STRONG MATCH: AZETS X DANSK HÅNDBOLD
At the end of 2025, Azets and Dansk Håndbold joined forces in a one-year sponsorship agreement, making Azets an official, exclusive partner.

F SPORTS GROUP SIGNS DAKAR RALLY DRIVER THOMAS KONGSHOEJ
The professional off-road driver Thomas Kongshoej and f Sports Group has engaged in a client management agreement.

KIA GOES BEHIND THE SCENES WITH NIKOLAJ JACOBSEN
It’s not the victory that shapes you – it’s everything leading up to it! Kia brings the national coach’s mindset into their marketing strategy.

THE MAN THE MYTH THE LEGEND
It's with great sorrow that we announce the passing of Ole M. Frederiksen, who peacefully passed away on the morning of Wednesday the 30th April 2025.

TEAM VISMA | LEASE A BIKE & BYGMA EXTEND PARTNERSHIP
Team Visma | Lease a Bike and Bygma extend partnership, introducing a unique helmet for Jonas Vingegaard.

EMILY PEDERSEN CONTINUES AS SCAN GLOBAL LOGISTICS AMBASSADOR
The Danish golf star Emily Kristine Pedersen and the logistics company Scan Global Logistics extend their partnership for another year.

SHAMBALLA OFFICIAL PRIZE SPONSOR OF NORDIC BATTLE 2024
Shamballa Jewels becomes the ’Official Prize Sponsor’ of ‘Nordic Battle 2024 – Casper Ruud vs Holger Rune’ in Royal Arena.

EXCITING PRE-MATCH AT NORDIC BATTLE 2024
The tennis world’s greatest court jester Mansour Bahrami and Wimbledon winner Frederik Løchte Nielsen returns to Royal Arena.