fSports Group
BOUTIQUE SPORTS MANAGEMENT
ABOUT US
f Sports Group (FSG) is a boutique sports management agency, representing and managing world-class sports and other high-profile personalities, and staging a wide range of high-profile events. FSG is bringing business and sports together through sponsorships, endorsements, a global network of inspiring, influential people and companies, and through high-profile events. The agency is moreover working with world leading brands, rights holders, and media companies, and is specialising in three business areas:
- Client Management
- Events
- Corporate Consulting
The team behind FSG has a boutique approach using 30+ years of experience in the business of sport and is the most experienced agency in the industry in Denmark. FSG is the front figure in Denmark when it comes to sports and event management, branding, marketing, sponsorships, endorsements, and PR, and is bringing it all to a global scale.
LATEST NEWS

KIA GOES BEHIND THE SCENES WITH NIKOLAJ JACOBSEN
It’s not the victory that shapes you – it’s everything leading up to it! Kia brings the national coach’s mindset into their marketing strategy.

THE MAN THE MYTH THE LEGEND
It's with great sorrow that we announce the passing of Ole M. Frederiksen, who peacefully passed away on the morning of Wednesday the 30th April 2025.

TEAM VISMA | LEASE A BIKE & BYGMA EXTEND PARTNERSHIP
Team Visma | Lease a Bike and Bygma extend partnership, introducing a unique helmet for Jonas Vingegaard.