F SPORTS GROUP SIGNS DAKAR RALLY DRIVER THOMAS KONGSHOEJ

The professional off-road driver Thomas Kongshoej and f Sports Group has engaged in a client management agreement and f Sports Group is happy to welcome Thomas to their team of clients.

This partnership is something f Sports Group is really looking forward to because, i.a. of Thomas being the only Scandinavian driving the most challenging off-road race in the world, Dakar Rally. This brings a unique profile and another sport to their portfolio.

Thomas Kongshoej has been racing for 28 years and he has an impressive CV behind him. He has won no less than 10 Danish Championships in motocross and Enduro, and in 2022 together with his Spanish team Joy Ride Services, he qualified for his first Dakar Rally, which took place in 2023. Thomas has written Danish sport history, by being the first Dane to reach the best over-all place in Dakar Rally and to participate in the race for three consecutive years. Results only him and Denmark can be incredible proud and impressed by.

Dakar Rally is a long distance cross-country race, that spans over 8.000 km in the desert. During the 14 days that the race is, the racers have to orientate themselves under unmentionable conditions. They have to navigate from check point to check point from a roadbook, all while they are driving at extremely high speed. In 2025 there was about 800 participants with 70 nationalities represented. The race is followed by over 8 million and has more than 17 million visitors on their website. Furthermore the race is broadcasted in 190 countries and with a broadcasting time of 4.000 hours.

Thomas Kongshoej says about the partnership;

“I’m really looking forward to the partnership with f Sports Group. I’m convinced that they are the right partner to support my continued growth/development and my ambition to perform on the absolute highest level”.

f Sports Group is very excited for the unique partnership and Founder Mads H. Frederiksen says;

“To have an athlete like Thomas Kongshoej as a client is something very special and a unique partnership in a sport we haven’t tried before. You can only be extremely impressed by his dedication to this extreme sport and with the results that he delivers, as the only Scandinavian in Dakar Rally, it’s something that speaks for itself. We can’t wait to be a part of elevating Thomas’ brand and is exciting to see where it all will go.”

The partnership between the two runs over a period of two years.

FOR MORE INFORMATION

f Sports Group ApS, Founder, Mads H. Frederiksen, mhf@fsportsgroup.com, +45 28340724